Mode C is as much for Calvin as it is for Chaos, as much for Cool as it is for Cold, as much for Class as it is for Crass.

Mode C is a way of life, the Calvin way of life which I am so fascinated by as to keep trying to make it my own way of life. But what exactly is Calvin's way of life, you ask...and I say that there are no clear answers to this one.

I strongly believe, however, that almost all the seriously critical fundamental concepts of life, they are just the bogies under Calvin's bed that he is afraid of. Everyhting else...Miss Wormwood, Susie, Mom and Dad, and of course above all, Hobbes...aren't they all merely the means that he uses to attack these bogies?

It is nothing, therefore, but the perspective of each of these players on the stage of Calvin's dramatic life that helps him fight these bogies and move on in his own unique way...listening to all but doing only what finally makes sense to his own individuality. This is what comes closest, I guess, to the Calvin way of leading one's life...

Tuesday, July 26, 2005

Synapse at IIMK: Marketing comes of age


Another of the firsts happened at IIMK this weekend and this time, it was the first ever marketing seminar on campus. With some big names from the marketing arena making their presence felt over the two days of the seminar, the atmosphere was, if not completely awe-inspiring, at least electrified. The first years were witnessing an event at IIMK for the first time and fortunately, the event turned out to be a success in all respects.

Association with such firsts is always an exhilarating experience for the organizers and I am sure that the Mpower coordinators and volunteers who worked for the seminar enjoyed the entire thing right from the conception to the execution to the post event bickering. In fact, this is one major advantage with IIMK. Being a young institute, it presents so many opportunities for students to make the institute evolve with themselves, in the process setting traditions and leaving their foot prints on the sands of time.

Unfortunately, I could not attend even a single of the sessions in the seminar and hence it is impossible to present a first person review of what happened. Much that I wanted to, assignment submissions, a bad mood, and some pending matters kept me away from all the action that I should not have missed, considering especially that I am a marketing major and have a special thing for the area. Anyway, be that as it may, let me just give a few links that shall guide the readers as to what happened at IIMK's Synapse, the marketing seminar with the theme of "The brand new world - Local competencies, Global challenges".

Pre-event

Business Line's Marketing page

Online information at CoolAvenues

Exchange4Media News

Post-event

The Hindu reports

Pagalguy article

CoolAvenues Online Report

A student's perspective

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